Meelis Vill is an Estonian digital strategist, SEO and AI-search specialist, trainer, coach and musician. He has worked in digital marketing and online business for over 20 years and works on SEO, AIO and GEO at QQQ. He also writes Click Decay, QQQ’s free tool for reading click and CTR changes in Search Console. Meelis speaks at company trainings, conferences and podcasts on technology, marketing, search and human behaviour.
About the internet, people, music, and what happens between them.
I’ve been around the internet since back when it still made beeping sounds. For the last twenty-odd years that has meant sales, advertising, digital marketing, SEO, and now more and more AI search. Music stayed close the whole time, and so did a growing itch to understand why people do what they do, and how they could do it better. I’ve been a specialist, a manager, an entrepreneur, a trainer, a coach and a musician. These sound like different things.
To me, not really.
Telia · e-Estonia · Nortal · Stockmann · Guardtime · Fractory · Synlab · Thermacell · Forus · Ferratum · Credit24 · Skaala · Lux Express · and others
I’ve worked with companies that go back to the early days of the Estonian internet, and with startups still trying to work out what the internet turns into next.
An incomplete CV. LinkedIn exists for that, and none of us wants to scroll endlessly through job titles here.
The internet hadn’t really arrived yet; Raadio 2 had one computer. I was already on air. A crash course, because on air you can’t press Undo.
The internet was turning into real business. Selling fibre-optic cable to Tallinn’s office buildings began.
Inorek & Grey / Baltic FCB. The internet already mattered, but you could still call it “new media” in a meeting with a straight face.
Websites and digital marketing kept getting more measurable. Every company had its own home-built CMS.
Google, SEO, links, content, technical optimisation. Why one page ranks above another. I’ve been working on that question ever since.
Advertising, technology. Google Ads took over the market.
Blockchain, the kind nobody grasped in the first five minutes of a client meeting. Me neither.
Lasers, steel and industry. I didn’t become an engineer. By then the internet had come quite a long way.
Not every company is SaaS. I did not attend a single lingerie photoshoot.
Marketing, kids, the world of finance. Gen Z on TikTok. What was being sold to them, I never quite grasped.
Search broke again. Google is no longer the only one. ChatGPT, Gemini, Claude. My core business.
I ended up in front of TV cameras long before video meant vertical format and word-by-word subtitles.
Estonia’s first TV show about the internet.
A time when the internet itself was still news.
Conversations, people and topics you can’t explain in five PowerPoint bullets. Most guests cried… and kept eating the chilli chicken wings, because they were free.
Portraits from the studio and elsewhere.
A conference, a company event, a training, a podcast, a panel. Or something you don’t quite have a name for yet.
If you think I’d be a fit, write. It helps most if you tell me about the event, the people, and why you want me there.